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.00 At more than 100 years old, Gucci has set a precedent for the unexpected. . Fashion shows in virtual worlds, digital exhibits and NFTs help Gucci defend the .
Divided between two pillars, People and Planet, the report focuses on performance data and a selection of initiatives from the past year that have been contributing to creating value for nature and communities. Discover the 2023 Gucci Equilibrium Impact Report at equilibrium.gucci.com.
At more than 100 years old, Gucci has set a precedent for the unexpected. Now, that reputation is manifesting in a robust metaverse strategy that signals a long-term investment in virtual worlds and digital clothing. By Maghan McDowell. March 28, 2022. Courtesy of Gucci.
Fashion shows in virtual worlds, digital exhibits and NFTs help Gucci defend the top position for innovation in the Vogue Business Index. Gucci’s choice to do so in the context of art — rather than clothing — suggests a focus on experimentation and testing, rather than a full-fledged embrace of AI. With Christie’s, the brand is able to explore generative technologies in ways that build out Gucci’s creative identity, without bringing them into its runway collections (yet).
In early 2022, Gucci became the first luxury house to announce that it had purchased digital real estate in the Sandbox metaverse for a store-cum-event space where it created a virtual gallery.As the cash-flow engine of Kering, Gucci could afford to explore the metaverse without needing to generate revenue immediately. But, as Gucci set ambitious medium-term performance targets for itself and competitors flocked to the metaverse, Triefus and his colleagues had to address several questions; from sizing the addressable and obtainable . As the cash-flow engine of Kering, Gucci could afford to explore the metaverse without needing to generate revenue immediately. But, as Gucci set ambitious medium-term performance targets for itself and competitors flocked to the metaverse, Triefus and his colleagues had to address several questions; from sizing the addressable and obtainable . Gucci partners with Irregular Labs to encourage and connect the ideas, opinions and actions of Gen Zs to the world. Since 2018 we have been supporting Gen Z think tank Irregular Labs and its reports created about Gen Zs by Gen Zs.
gucci sustainability strategy
Gucci ArtLab is more than just a place to refine and road test new designs— it’s a dedicated think-tank and research lab devoted to the brand’s sustainability efforts.
gucci strategy
Last September, Gucci announced that its CMO, Robert Triefus, would be taking on a new role as CEO of Gucci Vault and Metaverse Ventures. Now, he works closely with president and CEO, Marco Bizzarri, to shape Gucci’s brand strategy while developing the house’s expansion into web3.Divided between two pillars, People and Planet, the report focuses on performance data and a selection of initiatives from the past year that have been contributing to creating value for nature and communities. Discover the 2023 Gucci Equilibrium Impact Report at equilibrium.gucci.com. At more than 100 years old, Gucci has set a precedent for the unexpected. Now, that reputation is manifesting in a robust metaverse strategy that signals a long-term investment in virtual worlds and digital clothing. By Maghan McDowell. March 28, 2022. Courtesy of Gucci. Fashion shows in virtual worlds, digital exhibits and NFTs help Gucci defend the top position for innovation in the Vogue Business Index.
Gucci’s choice to do so in the context of art — rather than clothing — suggests a focus on experimentation and testing, rather than a full-fledged embrace of AI. With Christie’s, the brand is able to explore generative technologies in ways that build out Gucci’s creative identity, without bringing them into its runway collections (yet).
In early 2022, Gucci became the first luxury house to announce that it had purchased digital real estate in the Sandbox metaverse for a store-cum-event space where it created a virtual gallery.As the cash-flow engine of Kering, Gucci could afford to explore the metaverse without needing to generate revenue immediately. But, as Gucci set ambitious medium-term performance targets for itself and competitors flocked to the metaverse, Triefus and his colleagues had to address several questions; from sizing the addressable and obtainable .
As the cash-flow engine of Kering, Gucci could afford to explore the metaverse without needing to generate revenue immediately. But, as Gucci set ambitious medium-term performance targets for itself and competitors flocked to the metaverse, Triefus and his colleagues had to address several questions; from sizing the addressable and obtainable .
Gucci partners with Irregular Labs to encourage and connect the ideas, opinions and actions of Gen Zs to the world. Since 2018 we have been supporting Gen Z think tank Irregular Labs and its reports created about Gen Zs by Gen Zs. Gucci ArtLab is more than just a place to refine and road test new designs— it’s a dedicated think-tank and research lab devoted to the brand’s sustainability efforts.
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