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0 · Gucci social media marketing
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Gucci has hired Louis Vuitton communications executive Stefano Cantino as deputy CEO of the Italian fashion house, reinforcing its management bench.A Louis Vuitton communications executive, Cantino brought to Gucci his vast .Benjamin Cercio Is Leaving Gucci’s Communications Department. He joined . A Louis Vuitton communications executive, Cantino brought to Gucci his vast experience in communications, merchandising and managing relationships with the creative .
Gucci’s chief brand officer Alessio Vannetti has left the brand, BoF has learned. The exit is the latest in a string of communications and marketing departures as the company . Gucci has hired Louis Vuitton communications executive Stefano Cantino as deputy CEO of the Italian fashion house, reinforcing its management bench.
A Louis Vuitton communications executive, Cantino brought to Gucci his vast experience in communications, merchandising and managing relationships with the creative studio. But it is understood he . Gucci’s chief brand officer Alessio Vannetti has left the brand, BoF has learned. The exit is the latest in a string of communications and marketing departures as the company overhauls its strategy and aesthetic.
Unlike most luxury brands that keep an aloof distance from fans on social media, Gucci leans into the current culture and champions inclusivity. To recap, it now starts to make more sense why Gucci is (successfully) perceived as a forward-thinking luxury brand. Valérie Leberichel will join Gucci as senior vice president of global communications at the end of December, reporting directly to Stefano Cantino, who will succeed CEO Jean-François Palus and take a seat at Kering's boardroom from 1 January 2025. Valérie Leberichel has been appointed senior vice president of global communications at Gucci as the Milan-based mega-brand aims to relaunch under new leadership.
Benjamin Cercio Is Leaving Gucci’s Communications Department. He joined the Italian brand in September 2022 and was promoted last year to senior vice president, global communications. Luxury label Gucci has made some changes to its brand and client engagement team with the promotion of Benjamin Cercio to senior vice president of global communications. Cercio, who joined Gucci in November 2022 as global communications director, will now assume responsibility for the Gucci Archive and Gucci Garden in what is an expansion of . Gucci’s new CEO, Stefano Cantino, whose appointment was made official on October 8, is no stranger to the importance of this function: he himself had been overseeing communications and image at Louis Vuitton (LVMH) for five years when Kering poached him. Since May, he has been deputy director of Gucci, working alongside CEO Jean-François Palus.
Kering, the parent company to Gucci, has shifted its communication budget to 40% digital, up from 20% just four years ago. This can only mean that Gucci sees greater returns for investing in its digital marketing strategy. Gucci has hired Louis Vuitton communications executive Stefano Cantino as deputy CEO of the Italian fashion house, reinforcing its management bench.
A Louis Vuitton communications executive, Cantino brought to Gucci his vast experience in communications, merchandising and managing relationships with the creative studio. But it is understood he .
Gucci’s chief brand officer Alessio Vannetti has left the brand, BoF has learned. The exit is the latest in a string of communications and marketing departures as the company overhauls its strategy and aesthetic. Unlike most luxury brands that keep an aloof distance from fans on social media, Gucci leans into the current culture and champions inclusivity. To recap, it now starts to make more sense why Gucci is (successfully) perceived as a forward-thinking luxury brand. Valérie Leberichel will join Gucci as senior vice president of global communications at the end of December, reporting directly to Stefano Cantino, who will succeed CEO Jean-François Palus and take a seat at Kering's boardroom from 1 January 2025.
Gucci social media marketing
Valérie Leberichel has been appointed senior vice president of global communications at Gucci as the Milan-based mega-brand aims to relaunch under new leadership.
Benjamin Cercio Is Leaving Gucci’s Communications Department. He joined the Italian brand in September 2022 and was promoted last year to senior vice president, global communications. Luxury label Gucci has made some changes to its brand and client engagement team with the promotion of Benjamin Cercio to senior vice president of global communications. Cercio, who joined Gucci in November 2022 as global communications director, will now assume responsibility for the Gucci Archive and Gucci Garden in what is an expansion of . Gucci’s new CEO, Stefano Cantino, whose appointment was made official on October 8, is no stranger to the importance of this function: he himself had been overseeing communications and image at Louis Vuitton (LVMH) for five years when Kering poached him. Since May, he has been deputy director of Gucci, working alongside CEO Jean-François Palus.
Gucci marketing history
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